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Last year, for example, after completing a Honda S2000 for Gran Turismo 4, Polyphony Digital hired a professional driver to test the actual car on the Tsukuba Circuit in Japan.
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Sony refers to GT4 as a driving simulator because every car in the game is created to perform exactly as the actual model does on the street. More significant, however, is the possibility of games eventually altering the traditional car-buying process.
For instance, young gamers, Ford’s potential future customers, who might otherwise know nothing about the GT, could spend hours driving the 500 hp car and winning races. However, she sees a number of benefits from Ford’s presence in GT4. Valentic acknowledges that most GT4 players will not have the means to purchase a Ford GT in many cases, they will not even be old enough to drive. On this December day in Dearborn, Mich., however, Ford is ushering Yamauchi’s team and its cameras into the usually photo-prohibited Special Vehicle Team (SVT) garage in the Roush Industries facility, where they will photograph exclusive vehicles such as the GT, the Model T, and the Boss Mustang, a 1994 SVT Mustang Cobra with an 855 hp, 10.0-liter V-8 crammed under its hood. Polyphony Digital asked car companies to make their vehicles available for shoots, but other than some Japanese manufacturers, the companies declined. Most automakers had trouble grasping this concept when Yamauchi was developing the initial version of Gran Turismo. “They can say that because they’ve been playing that game for three hours straight.” “A 13-year-old kid can see one of our cars on the street and say, ‘Dad, that’s an Aston Martin!’ ” says Cristina Bruzzi, Aston Martin’s communications and marketing manager. Instead, some are playing video games in which they drive the GT, Aston Martin Vanquish, and other Ford products and rave about the vehicles to their friends and parents. “The young audience is more elusive,” Valentic says. They represent a demographic that Jan Valentic, Ford’s vice president of global marketing, finds challenging to reach through traditional media. The target audience of GT4 comprises males ages 12 through 30, ranging from casual gamers to hard-core enthusiasts who play for hours at a time. In addition to fictional landscapes, players can operate the cars in Manhattan, Laguna Seca, and other locations. GT4 will offer players a selection of more than 500 cars, including exotic machines such as the Ford GT, the Mercedes-Benz SL55, and the Dodge Viper. Combined, the original Gran Turismo, GT2, and GT3 have sold more than 32 million copies worldwide. The Gran Turismo franchise is Sony Computer Entertainment’s most successful gaming title ever. They will make the 2005 GT come to life in pixels for the salable version of Gran Turismo 4. Consequently, the following day, an eight-person Polyphony Digital team will take hundreds of photos of the GT, record its engine sounds, and capture its exhaust notes.
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The video version will require a significant update before it is ready for store shelves. He realizes that driving the Ford in the game does not feel quite the same as driving the latest version of the actual GT, which a half hour earlier he had piloted for the first time with Neil Hannemann, the car’s chief program engineer, riding shotgun. Yamauchi gladly obliges, but his thoughts are elsewhere. Markham turns to Slankard and asks, “Is this freakin’ real or what? The graphics are un-be-leevable!”Īfter the exhibition, Slankard pulls Yamauchi aside, hands him a copy of Gran Turismo 3, the previous edition in the series, and asks for his autograph. The car’s brake rotors glow red, sunlight glints off the windshield, and the wheels of the Ford continue to turn even when it catches air over a crest in the road. Kazunori Yamauchi, the game’s creator and president of Polyphony Digital, a 70-person team of programmers and designers based in Tokyo, is operating the GT with a handheld controller.
On the screen, a blue-and-white 2005 Ford GT, which closely resembles the black-and-silver model parked outside the Product Review Center, slashes through the narrow streets of an imaginary Italian town. The graying gearheads’ eyes are fixed on Gran Turismo 4: Prologue, the prototype version of Gran Turismo 4, a PlayStation 2 racing game scheduled for release this summer.
#GRAN TURISMO 4 PROLOGUE REVIEW CODE#
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